LIVE. MUSICALLY.
30 second(ish) spec spot for the Apple iPod
There are so many ways in which the iPod changed how and when we listen to our music. This is just one of them.
This spec spot for the, then current, iPod was shot in 2006. Clearly it's nothing like Apple's iPod marketing has looked visually (and certainly was a big departure from the Silhouette and Background Color ads that were the core of their marketing at the time).
Instead, the goal was to focus on the intimate and personal ways in which we experience and use our devices, something that always has been, and still is, a big part of Apple's messaging.
